The facade as an identity and business card

Sep 08, 2017

“We wanted our building to stand out from the masses and to attract attention. Now, the facade is almost like a business card for our company”, says Zerva CEO Marcus Dyberg about the company’s new facilities.

Another requirement of the building was a shape that stands out from the ordinary, as well as facilities for customer service and office use. PLS has constructed new facilities in Skövde in central Sweden. The two-storey building, which has been named the Zerva house, is located approximately three kilometres northeast of the centre of Skövde.

A local landmark

The bottom floor of the Zerva house features a shop. The top floor has office and conference facilities. The eastern wing of the building has been leased to a cleaning company.

“Instead of choosing a normal, slightly boring facade with illuminated signs, we decided to do something completely new”, says Marcus Dyberg.

The western facade of the building is equipped with the Ruukki Emotion facade system. The steel facade cassettes are perforated, so that the wall surface creates “Z” letters in the company’s typeface. The effect has been further amplified by placing LED lights behind the elements.

“During the planning phase, the architect told us it we could create something completely new; that we could outfit the facade with patterns and lighting effects. The plan we were shown looked very good, so we decided to go with it”, says Marcus Dyberg.

Closer to the customer 

Zerva serves as a service centre for everyone from small businesses to restaurants and cleaning companies. Besides cleaning products, customers can order e.g. pens, folders, pizza boxes and all other associated products for their commercial activities. The product selection has been created to enable the customer to get as much as possible at a single location. 

Before Zerva, the company’s activities were concentrated to the factory. Now, the company’s activities are closer to the customer.

An extra investment provides familiarity

Marcus Dyberg states that Ruukki’s input equalled what had been ordered, and that the installation was implemented according to the established schedule.

“The total cost portion of the facade was very small, but it gave the building with an identity. The building is different, has a great presence and is easily identifiable. People are already talking about the Zerva house. We have only gotten positive feedback on it.”

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